Joe Maxx Coffee Company

This is the legend of Joe Maxx, an acclaimed World War II pilot who flew countless missions in both the Pacific and European theaters. Joe was an old school, rugged pilot, whose faithful compass was the only instrument he trusted. Mostly relying on landmarks and intuition to serve as his guide.
Following the war, Joe started flying cargo routes in his 1939 Norseman. His preferred coffee run flew him from Central America to the east coast of the USA. Joe would make this solo trip about once a week so the northeast coasts restaurants would have the freshest and best tasting coffee for their patrons.
In late June of 1952, Joe Maxx was significantly overloaded with 1,400 pounds of coffee on an inbound flight from Costa Rica. After approximately 700 Miles on his second leg of the flight, the plane began to lose power from the weight of his delicious cargo. Being a savvy pilot, Joe knew he could not make it to the closest airport and was forced to make a quick decision. Either ditch in the ocean and loss his cargo or shoot for the highway. He decided to make a crash landing just north of Myrtle Beach, South Carolina on Ocean Highway, the main road along the coast.
Joe walked away from the crash landing without a scratch, but the damage to the plane was severe. His beloved Norseman would never fly again. Fortunately, the precious cargo of coffee was left unscathed and was ready to be ground and brewed into the best cup of coffee on the east coast. Possibly even the world.
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This is the legend of Joe Maxx, an acclaimed World War II pilot who flew countless missions in both the Pacific and European theaters. Joe was an old school, rugged pilot, whose faithful compass was the only instrument he trusted.